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Good and Bad SEO Way

Search Engine Optimizing is a set of practices developed to help you get a high traffic and PageRank, while simultaneously building a useful and functional website that will respond to the needs of your potential users. While some website owners are getting their site indexed by following and enhancing these guidelines, others are looking for a way to sneak in and crawl up search engines by developing various strategies to cheat spiders.

Most search engines have their specific rules on which SEO practices are legitimate and which are not. While they disagree on some borderline issues, they do have a set of basic principles in common.

Good SEO Practices

• creating logically-structured pages
• logical paragraph use
• including a site map
• providing clear links to each page
• using descriptive and not too long meta-tags
• validating you code
• providing information-rich content that visitors would find useful
• creating your website content based on the users’ needs as if search engines didn’t exist
• using spell-check
• avoiding duplicate content

Bad SEO Practices

• using invisible text and links to create false keyword density
• using non-compliant HTML to manipulate relevancy (e.g.: a title that doesn’t have anything to do with the page content)
• using CSS to manipulate relevancy (e.g.: using hidden elements by executing code to reveal them)
• sending automated requests to search engines
• using doorway pages created just for search engines
• using machine generated code to produce keyword-rich content
• cloaking – presenting a different content to users than to search engine spiders
• linking to spammers and other bad websites
• participating in linking schemes to increase PageRank
• creating pages that install viruses and other badware
• using unauthorized software to submit pages, check ranking etc.
• re-submitting the website without any reason

Borderline Issues

• inserting comments in the HTML code
• using invisible form elements to hold keyword values
• using HTML elements for keyword stacking (e.g.: image alts)
• using machine generated code for usability reasons (e.g.: in order to check for browser versions)

These borderline issues are controverted and ambiguous techniques. Most of the time it is very difficult to say whether these techniques were used to trick the spiders or only for usability purposes. The search engine is the one who has to make the ultimate decision.

Major search engines are constantly fighting against illicit techniques to get your website indexed and increase your PageRank and developing new and improved automated solutions to detect them. They even encourage users to report any website that is trying to abuse SEO guidelines. Thus using illegitimate ways to crawl up search engines may result in your website being banned. Once it’s been removed from the search engine index, it will no longer appear in search results.

Google, as well as other search engines, are trying to develop a pro-active attitude among website owners and convince them it’s more efficient to make use of legitimate SEO practices. One thing you should always ask yourself when building new features and writing content is whether you would be doing it even if search engines weren’t there at all. This is the best way to drive traffic to your website and get better ranking

Avoid 3 Internet Marketing Mistakes

One of the great things about internet marketing is that allows you to measure your return on investment fairly simply… if you’re doing it right. The following three mistakes made by many internet marketers, however, make it very difficult to measure your return on investment. If you can correct them, then you can ensure that you’re using your marketing dollars wisely and making the most of your marketing efforts.

1. You’re Not Making the Sale.

The whole purpose of a business website is to compel your visitors to purchase your product or service. This means that you have to sell what you’ve got. You can’t just assume that your visitors are going to poke around your site and be so overwhelmed by the magnificence of what you have to offer that they’re just going to jump right in and buy. You have to motivate them to buy. You have to ask them to buy. So simply including a “Contact us” button or a “Request a demo” button isn’t going to do the trick. You need to have multiple offers on your website, offers that your visitors will have a hard time refusing. You need to have clear calls to action that motivate your customers to do something right now. And your landing pages need to be designed well so that visitors will see and respond to your offers and calls to action contained therein. Make sure that you have plenty of offers, and make sure that those offers help your visitors make the connection between the challenge they are facing and the product you are offering. You compel potential customers by showing them that your product helps them go in the right direction.

2. You Haven’t Done Your Keyword Research.

Most business owners truly believe that they’ve done sufficient keyword research when they’ve really only scratched the surface. Keyword research needs to be an ongoing process rather than a one-time endeavor. It isn’t enough to give your webmaster a list of keywords to use when creating your website and then call it a day. Effective keyword research involves a number of factors. These include: identifying relevant keywords, identifying which keywords have high search volume, identifying which keywords are easy to rank for, constantly monitoring traffic generated by each keyword, and determining which keywords are turning into leads. If you do this regularly and rigorously, you may be able to increase your traffic up to tenfold.

3. You Don’t Know Where Your Leads are Coming From.

This is the key to internet marketing. When you know where your leads are coming from, you can determine what you’re doing right and what you’re doing wrong in your efforts to attract potential customers. The most important thing to do is to figure out which efforts are attracting the visitors who become your leads. What works most effectively for you? Keyword optimization? Social media sites? Focus on those and you’ll see that your leads increase. Avoid spending too much time worrying about how many page views you have or how long your visitors spend clicking around on your site. Those factors aren’t going to tell you anything valuable and they aren’t going to help you make the necessary changes that will increase traffic to your site. Internet marketing professionals and SEO experts are invaluable when it comes to helping you figure out the kinds of mistakes you’re marketing in your internet marketing strategy, so don’t hesitate to solicit their input as you correct the errors you’ve been making so far. While the task of fixing your mistakes may seem overwhelming, these professionals have the experience and expertise to quickly determine how you can turn your internet marketing campaign around so that it works for you. Fix your mistakes quickly and see how your business grows!

11th International Conference on Electronic Commerce and Web Technologies (EC-Web 2010)

University of Deusto — Bilbao, Spain — 30 August – 3 September 2010

After the initial enthusiastic initiatives and investments and the eventual bubble, Electronic Commerce has changed and evolved in a well established and founded reality both from a technological point of view and from a scientific one. Nevertheless, together with its evolution, new challenges and topics have emerged as well as new questions have raised related to many aspects of Electronic Commerce.

After the lesson learned during last years and following the successful edition of EC-Web 2009, for its 11th edition EC-Web will try to provide a clearer description of the Electronic Commerce universe focusing on some relevant topics. The main focus is not only on Internet related techniques and approaches. The aim of EC-Web 2010 is to cover also
aspects related to theoretical foundations of E-Commerce, Business rocesses as well as new approaches exploiting recently emerged technologies and scenarios such as Semantic Web, Web services, SOA Architectures, mobile and ubiquitous computing, just to cite a few. Due to their central role in any realistic e-commerce infrastructure
security and privacy issues are widely considered, without excluding legal and regulatory aspects.

We encourage papers that present innovative solutions for classical E-Commerce issues, such as e-negotiation, recommender systems, secure payments, as well as for new emerging areas, such as omputational and Search Advertising, Semantic Web, agent-based E-Commerce, applied Web Services, applied soft computing, information retrieval and information filtering techniques in web and/or e-commerce environments.

Although the conference seems naturally focused on computer science issues, we welcome and encourage research contributions from economics, business administration, law, sociology and other disciplines. In particular, papers about web marketing and its non-technical aspects, as well as about social aspects of e-commerce are encouraged. We also welcome papers reporting about innovative applications and case studies in the field of E-Commerce and/or Web Applications, like, e.g., Electronic Voting and Sponsored web search.

In order to provide a better categorization and classification of its main goals, Ec-Web 2010 will be organized as a multi-track conference. Each track will be organized as a mini-conference with corresponding reference area chairs. Even though the main focus of the conference concerns the relationship between E-commerce and emerging technologies, with strong attention toward semantics aspects, contributions about theoretical issues as well as cross-track contributions are very welcome.